THE GLOBAL CHARTER OF THE MARTINI RACING CICLISMO PROGRAM. About the program... MARTINI RACING™ CICLISMO IS A DYNAMIC CYCLING PROGRAMME TO PROMOTE HEALTH, FITNESS & SENSE OF COMMUNITY AMONGST BARTENDERS WHO CELEBRATE & SERVE MARTINI, THE WORLD’S LEADING VERMOUTH. The program invites bartenders to join in the glorious heritage & tradition of MARTINI RACING through ‘MARTINI RACING CICLISMO,’ a bespoke programme to promote health & wellbeing in the industry through cycling – a program originally conceived & executed in 2018, a year which celebrated 50 years of MARTINI RACING.